Simon was appointed Chief Executive of Silver Fern Farms in March 2018. He is responsible for leading the company, the delivery of strategy and financial performance, and engaging with customers, staff, farmer suppliers, and shareholders.
Silver Fern Farms is well-positioned to champion New Zealand’s natural grass-fed red meat at a time when there is a consumer trend to natural whole foods. Silver Fern Farms has an exceptional brand, is well capitalised, and has a talented and passionate group of people, working hard to execute our strategy.
Formerly with Zespri, Simon held a range of general management positions during his 10 years within the organisation, including; Chief Operating Officer, GM China and GM Global Supply.
Simon comes with deep commercial experience in the food, manufacturing and service sectors both here in New Zealand and in several of the key international markets in which we operate.
Simon is a graduate of the University of Waikato with a Bachelor of Management Studies. He received a Prime Minister’s Scholarship in 2010 and completed the highly regarded INSEAD Singapore - Asian International Executive Programme. In 2015 he attended the Te Hono Movement NZ Primary Sector Bootcamp at Stanford University.