Hereford Programme

Unlocking a Premium Edge

The Silver Fern Farms Backbone® Hereford Programme rewards you for being dedicated to delivering the highest-quality grass-fed Hereford beef. Our Plate to Pasture strategy is focused on driving increased sales of value-added products, increasing our profitability so that we can return premiums to our suppliers.

And, Silver Fern Farms Hereford is one of our most highly valued products. The quality of Silver Fern Farms Hereford is made possible by the skill of our farmers. It’s what allows us to offer this world-class product to our customers.

Download hereford programme brochure

Rewarded for Performance

Involvement in the Backbone® Hereford Programme delivers you significant advantages:

Receiving financial reward for stock management and genetic selection practices that lead to quality stock through the Silver Fern Farms Eating Quality™ (EQ) System

Being linked with a select group of leading global Foodservice customers

Having access to individual animal data, through the FarmIQ management system, helping to identify opportunities on-farm to lift Hereford Programme eligibility


Drive our New Zealand Grass-fed Hereford Story

As a member of the Silver Fern Farms Backbone® Hereford Programme, you are a key part of our story of perfecting the classic, beef taste of Hereford, as it should be.

A story of Silver Fern Farms’ New Zealand farms, where grass-fed beef can be raised to the highest levels of quality.

And, as the farmers who understand the character and calmness of Hereford, consistently producing the very finest examples of the breed.

A remarkably juicy and tender beef, delivered to the chef with a promise of quality and consistency that comes from the skill of our farmers.

Our Hereford Programme is creating an ingredient for the imagination – subtly flavoured, exceptionally tender Silver Fern Farms Hereford Beef.


50% Hereford (the other 50% can be any beef or dairy genetics)

pH up to and including 5.8

P1 and P2-graded steers and heifers only

245.0kg – 370.0kg


Guideline age 36 months or less (measured by dentition of no more than four teeth in wear)

NAIT – all animals to be tagged with NAIT-approved RFID tags

All cattle must be 60 days Farm Assured

All cattle must be grass fed

Customer Programmes

  • New Zealand – Bidvest (Foodservice)
  • Germany – Klughardt GmbH (Foodservice)

For more information on becoming a Silver Fern Farms Co-operative Shareholder, supply options, Backbone® contract terms and conditions, full details on stock eligibility criteria and the availability of our Backbone® programmes, please contact your Silver Fern Farms Livestock Representative or customer services on 0800 362 362


Sorry, you are using an unsupported browser. Please upgrade to the latest version.