Since 2014 the Plate to Pasture Awards have recognised the excellence of farmers who consistently supply quality stock to meet consumers’ needs.

The Plate to Pasture Award is about recognising farmers who live and breathe food and understand what their consumers want from quality red meat and the people who produce it. 

For this year’s Plate to Pasture Awards we have dialled up the focus on food: ‘Food people challenge - Promote your red meat’

This year we are holding six regional awards events for the top 10 suppliers of lamb, prime beef, bull beef, and deer in each of our Silver Fern Farms regions. Our regional events are about celebrating our farmer partners around great food.

We find the top 10 farms in each stock category based on criteria from supply information from the 2016 year.

JUDGING CRITERIA:

  • Specification and presentation

  • Shareholding in the co-operative 

  • Supply timing (with a weighting for being able to supply in times when we need stock for customers’ chilled programmes)

  • Supply volume

  • Supplying direct through their Silver Fern Farms Livestock Representative

  • Loyalty over multiple seasons

  • Farm Assurance status

Congratulations to our Regional Finalists

Each of our regional winners will receive a $2,500 Plate to Pasture NZ Market Experience where they will meet our customers and consumers and we will celebrate their skill and expertise at the Farmer Conference.

Western North Island

Duncan and Rhonda Oliver - Otorohanga
Rangitoto Lands

Eastern North Island

Leicester & Margaret, Callum & Sarah, and Phillip & Juliette Gray - Waipawa
Gray Bros

Waikato/Bay of Plenty

Simon and Eve Saxton - Tuakau
Karnali Downs Ltd

Northland

Douglas and Anne Conn - Dargaville
Woodburn Park Tangowahine Ltd

How do we find our Plate to Pasture Award winner for 2017?

 

Each of our 6 Regional Winners will have a judging panel visit their farms for 2-3 hours to look at how they farm with the consumer in mind.

 

The judging panel asks questions covering farm policy, strategy and governance, people development, environmental management, and importantly – consumer awareness. This year there is a new element to the judging – the food people challenge, which tests how well they promote a red meat dish.

 

Download Judging assessment form

MEET OUR JUDGES

Anne-Marie Allen - Silver Fern Farms 2016 Plate to Pasture Award winner

Anne-Marie and husband Chris farm ‘Annadale’ at Ashburton Forks. They showed a particularly strong focus on mastering sustainable farming techniques (water, nutrients, biodiversity, animal welfare, farm financial performance) and stock quality in order to meet the needs of consumers – the key factor behind their farm business being named the Plate to Pasture Award winners for 2016. Anne-Marie has extensive business management experience. She completed both the Burnside Hart Silver Fern Farms Co-operative ‘To the Core’ course and the Institute of Directors’ Leading Co-operative Essentials course in 2016.

Justin CourtneyHead of Communications and Sustainability Silver Fern Farms

As the Head of Communications and Sustainability Justin leads the sustainability programme as well as all internal and external communications at Silver Fern Farms. Justin has spent 15 years in communications and marketing roles predominantly in the agribusiness sector in Australia, Europe and New Zealand.

Dan Jex-BlakeDirector Silver Fern Farms

Dan was elected to the Silver Fern Farms Board in 2013. He is the Managing Director of Mangapoike Ltd, a 24,000 stock unit pastoral farming company near Gisborne. He was invited to take part of the 2014 Rabobank Global Farmers Masterclass and has completed the 2014/15 Fonterra Governance Development Programme. Together with his partner Tam they were named the Sheep Industry Awards Trainer of the year in 2016.

Dr Richard MitchellProfessor and lecturer of the Otago Polytechnic’s Bachelor of Culinary Arts programme

A Professor in Food Design at the Otago Polytechnic’s Food Design Institute, Richard has many years of experience in front of house in tourism, hospitality and the service sector and more than two decades researching and publishing on hospitality consumer behaviour, and design thinking for food.

CELEBRATING EXCELLENCE
ACROSS THE REGIONS

658 Category Awards
462 Different Farms Awarded
132 Multiple Award Winning Farms
X

Sorry, you are using an unsupported browser. Please upgrade to the latest version.